Very rarely does pro wrestling give you something you haven’t
seen before. The evil General Manager. The undefeated babyface monster. The
chickenshit heel. Everything gets repeated, over and over.
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For the WWE, this has posed has a significant problem in the
recent years as the only game in town and 6 hours of TV to produce every week.
The WWE has not been creative. The
WWE has been stale. They have their formula. They mash through it every
month. They keep their stock price afloat. They make money. They move on.
But on Sunday, the WWE has an opportunity to create
something that most wrestling fans have not seen – and if they have, they’re
old enough to remember Hulk Hogan’s first title run some 25 years ago.
CM Punk has been champion for more than a year, since November
2011. On Sunday, he will face the Rock for the title in what has to be one of
the most anticipated non-WrestleMania matches in years. People I follow on
Twitter who never talk about wrestling have been discussing this match.
Last July, during the Raw 1000 episode, CM
Punk smacked the Rock in the forehead as he was giving the People’s Elbow.
The match was set in stone – a 7-month buildup in an era of pay-per-view
matches being announced mere weeks before.
Let’s not lose sight of why this match is so hyped – it’s
because the Rock is the freakin’ Rock and he’s wrestling his first match since
last WrestleMania. And if that were the only hook, this match and this show
would still garner far more attention than any recent Royal Rumble has.
But it’s the opponent that has taken the hype from big to
potentially company-altering.
CM Punk is the oldest of the old-school wrestlers, with the
only exception being his disdain for drugs and alcohol. Like Randy Savage, or
Mick Foley, or Steve Austin before him, Punk toiled in the independent scene
and the mid-card for years before being given an opportunity in the Main Event.
And even after getting that shot, he was still shuttled off to the side while
Vince McMahon’s perfect star, John Cena, remained the top guy.
Through sure force of will, Punk has become the top guy,
despite being cast as the heel in this feud with the Rock. His WWE title win in
2011 after his famous “pipe
bomb” interview gave him mainstream attention. His Twitter is a constant
source of amusement. He is the embodiment of pro wrestling in the 21st century –
tech-savvy, hard-working and brutally honest.
Like most great stories in pro wrestling, the chance for
greatness usually comes by accident. The grand schemes almost never work – the ones
that aren’t planned turn into gold. When CM Punk won the title more than a year
ago, I doubt anyone in the Stamford offices of the WWE gave much thought to how
long he’d be champion. In fact, most assumed he’d drop the title to Chris
Jericho at last year’s WrestleMania.
Instead, we stand on the precipice of history. I want CM
Punk to win on Sunday. I want CM Punk to be champion rolling into WrestleMania,
for his rumored
match against the Undertaker. I want CM Punk to end the Undertaker’s
undefeated streak and roll into the summer as champion. I want CM Punk to be
champion until this year’s Survivor Series, so he can be the first wrestler
since Hulk Hogan to hold the title for 2 full years.
I want to see history. And who doesn’t? Pro wrestling is
still sports entertainment, with emphasis on sports, and what do sports fans go
crazy for? Records. History. Things they haven’t seen before. It’s why no one
batted any eyelash when Mark McGwire bashed 70 home runs with a head the size
of a Volkswagen. It’s why Lance Armstrong’s 7 straight Tour de France victories
were lauded at the time, instead of questioned. It’s why the Patriots’ 2007 run
at perfection enraptured this entire country and somehow boosted even the
incredible strength of the NFL.
The WWE is in a constant state of survival for what it
craves most – mainstream attention. I can guarantee right now that CM Punk
beating the Rock, and then the Undertaker and being champion for 18 months
would be a story that would captivate not only the wrestling world, but the
mainstream media.
Why? Because it’d be new. It’d be fresh. It’d be exciting.
It’d be historic.
It would be so ridiculously easy to promote. Take a moment
to imagine the reaction on Monday Night Raw, the night after WrestleMania, as
CM Punk strolls to the ring after being the first man in history to defeat the
Undertaker at WrestleMania. Think about that moment. Think about the grandeur.
Think about the magnitude of that moment.
Think about how the WWE could book the next 6 months on
auto-pilot – CM Punk’s reign vs. anybody would be money. And if he got through
Survivor Series, he’s within shouting distance of another Road to WrestleMania
as champion – approaching Hulk Hogan’s holy grail of modern title reigns, in
the 80s when he brought pro wrestling to the masses.
I know none of this will happen. I know the WWE
is hell-bent on giving us Rock/Cena 2 at WrestleMania for the WWE title. I
know the Rock is beating Punk. I know Punk’s reign is almost over. I know the
potential for greatness will remain a fleeting thought running through my
imagination.
But I will be watching the Royal Rumble. And when the Rock
wins, I’ll probably be disappointed.
It won’t be the first time. Everything in pro wrestling
repeats itself, over and over and over…
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Maybe Rock won't win? Been reading a lot of rumors that Punk could win. Keep hope alive!
ReplyDeletePunk is essentially the Tim Tebow of the wrestling world only with about half as much talent and a bad attitude. All he has are a bunch of people worshiping at his feet and every negative thing that occurs is NEVER his fault. Its Cena is stale or he wasn't booked right or some fans were rude to him first. Fact is ratings and buy rates have tanked every time Punk got the belt. If it weren't for the dvd sales propping up the company it would probably be near Kevin Nash levels.
ReplyDeleteThe problem is Punk can't draw new fans. Nobody but his worshipers buy him as a credible world champion. He just doesn't have the chops to pull it off.