It has been three decades years since Jimmy the Greek was
fired for racism. It feels like three centuries.
One of the most powerful early entries into ESPN’s 30 for 30
series focused
on Jimmy the Greek, his meteoric rise to the top of the sports media world
in the 1980’s and how quickly it all came crashing down to racism.
If you’re unfamiliar, the Greek essentially brought sports
gambling mainstream with CBS and its NFL pregame show. While the NFL has always
resisted the implications of gambling boosting viewership, sports fans have
long been hip to the lines and the Greek was the first one on national TV to
discuss spreads, winners and losers. Because of it, he became a huge star.
Then, on a fateful day in 1987, he made some of the most
egregiously racist comments ever, when he started to expound on the beliefs
that the black athlete was superior because they had been “bred” that way as
slaves. Needless to say, 1987 America was a lot less forgiving of racism than
2017 America. The condemnation was swift and succinct. The Greek lost his job.
He lost his career. By the end of his life, he had disappeared into the shadows
with only whispers about how far he had fallen.
I was too young to remember Jimmy the Greek. I do remember
feeling sympathy as the documentary ended when I watched it for the first time.
As someone in the documentary pointed out, The Greek’s comment felt more
ignorant than racist – it sounded like a very unintelligent man trying to sound
like the smartest in the room. Regardless, America had no patience for racism.
Neither did CBS. He
was gone.
Looking over today’s sports media landscape, does anyone
actually believe that Jimmy the Greek would lose his job and disappear based on
those comments?
Just this past Friday, Fox Sports “personality” Clay Travis
was the #1 trending topic on Twitter because he went on CNN and said “boobs”
a couple times. Will he be punished? Of course not. He’ll revel in the publicity
and likely receive more high-profile spots.
In fact, Fox’s current daytime sports lineup – very similar
to ESPN’s “Embrace Debate” lineup from several years ago – is forged by a steady stream of
race peddlers. Skip Bayless, Colin Cowherd and Jason Whitlock have all used
race to further their careers and spark controversy. Skip’s partner Shannon
Sharpe has similarly used race – though many would argue in a positive way – to
bring attention to their flailing daytime show.
You’re telling me that Fox Sports wouldn’t find a place for
Jimmy the Greek after those comments? C’mon now.
It’s a horrible commentary on our sports world right now but
racism sells. Whitlock, in particular, has been going after Colin Kaepernick
for attention, even going as far as having a white intern do a blackface
routine as Colin.
It’s not just sports, since there’s a pretty powerful man in
our country right now who was deemed too racist in the 1980’s. Yep, Jeff
Sessions is now our Attorney General. Think about how sad that is for our
country – we are so painfully regressing when it comes to race relations.
My working theory is that everyone in the 1980’s lived
through the civil rights movement in the 1960’s and were acutely aware what
racism was, what it sounded like and how it needed to be addressed.
Unfortunately, we are now too removed from those moments.
The 1960’s exists to my generation only through pictures and stories. We didn’t
live it. When people under 50 say, “Make America Great Again,” they have
absolutely no clue on the racial undertones that divided our country 60 years
ago.
Where do we go from here? It’s such a sad, depressing commentary
that the answer to title of this post is so obvious. Of course he wouldn’t lose his job. We
live in a country where the
President is a white supremacist and the White House will threaten
your job if you say that out loud.
Racism is being normalized and accepted on a more frequent
basis by a certain subset of Americans. We are running headlong into a terrible
situation. We cannot let racism stand, in any form.
Sports has long been referred to as an escape
from reality. The problem is that sports is reality and the sports media
have become a microcosm for the issues in our society on race.
In 1987, Jimmy the Greek was rejected by everyone. In 2017,
it’s time we started rejecting racists again. An easy way to start is to turn
off Fox Sports 1 (if you ever put it on).
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