For me, the
lasting image from the 2014 Coca-Cola 600 was an empty grandstand
Yep, in corner
two of Charlotte Motor Speedway on Memorial Day Weekend during one of NASCAR's
signature events, the grandstand in turn two was inhabited by no one. It was
covered by a giant American flag and sponsor tarps. I could pontificate about
how NASCAR, if it really cared about veterans could have donated those seats to
military families instead of charging absurd prices no one paid.
But that would be
too easy. And it would miss the point. NASCAR used to sell those seats and all
other seats. However, the first half of the 2014 NASCAR season has been marked
by declining ratings and poor attendance figures.
There is plenty
of blame to go along. For me, I had pointed the finger at the mainstream
attitude of NASCAR, which has surely soured some fans on the sport as the
drivers have become pitchmen instead of the outlaw stars that helped the sport
grow in the 1970's and 1980's.
Others have
pointed the finger at cars that are simply too good, removing the "rubbin'
is racin'" and "doorhandle to doorhandle" racing that defined
the sport for so long. Indeed, on Sunday, the action at the Indy 500 was far
superior to the action at the Coca-Cola 600. But IndyCar
racing has been more exciting for about the past decade and that hasn't
helped that sport at all – its ratings
still lag laps behind NASCAR on a weekly basis
So what is behind
the decline of attention? I figured it out as I watched the last 50 laps of
Sunday's race. The battle between Matt Kenseth and Jimmie Johnson was ostensibly
to win the race they were running but all the announcers could talk about was
the Chase of the Cup.
That's when it
dawned on me – the Chase for the Cup is killing NASCAR.
For the past
decade, NASCAR has tried unsuccessfully to manufacture a late-season playoff to
stem the rising tide of the NFL. Other sports cried, “Uncle!” The PGA
instituted its playoffs, the
FedEx Cup, to end its season by mid-September instead of November. The
WNBA does so as well. IndyCar now wraps up by Labor Day.
Only baseball can
exist in the fall and even that sport has had trouble, depending on which teams
make the postseason, of attracting serious attention in October.
So NASCAR plows
on, fidgeting annually with its point system and falling further and further
behind. But in 2014, they struck a new low – the new points system is now dragging
down the entire season.
NASCAR used to
have one of the best ways to determine a champion. Every race mattered. You ran
every race, collected the points and when the season was over, the man with the
most points won. It was very similar to how European soccer crowns a champion
with every team playing the same schedule and the team with the most points
wins.
Of course, this
is not ideal for late season drama. As this year's English Premier League
season showed when it was clear that Manchester City would win going into the
last week of the season. But it goes both ways – La Liga featured a
last-weekend game between Atletico Madrid and Barcelona that determined the
league champ. Just two years ago, the Premier League featured Manchester City
winning the title in the stoppage time with two goals that provided drama that
no playoff ever could.
That's the
tradeoff. Sometimes, you can get a legendary finish. Sometimes, you just get a
deserving champion. NASCAR knows this – or it should have known this. Heck, Fox
Sports 1 just ran a documentary this past week highlighting the incredible
finish to the 1992 season, which is the second such documentary, as its forerunner
Speed did one as well.
Unfortunately, Matt
Kenseth cruised to a yawn-inducing series crown in 2004 and NASCAR
overreacted by fixing what wasn't the problem.
The problem with
NASCAR by 2004 is that winning had become less important than accumulating
points on a weekly basis. The problem here was with the points system, not the
setup of the season. The sport needed a points system similar to Formula 1
where there was a clear and decided advantage to winning and one that made
finishing 30th or 39th the same.
Instead, NASCAR
created the Chase for the Cup, by doing so it created 26 "regular
season" races and 10 "playoff" races. Whereas once every race
meant exactly the same, there were now 10 races that meant more. Think about it
– the October race in Charlotte meant more than the Coca-Cola 600 or the
Daytona 500.
And yet, 10 races
provided the same problems because it still gave enough time for a dominant
driver, say Jimmie Johnson, to establish a big enough lead that he merely had
to do okay in the finale. For all the pomp and circumstance, little had
changed.
NASCAR kept
tweaking. They added wild card spots. They added more points for winning.
Nothing changed the fact that the playoff system did not work for NASCAR.
Last year, the
sport hit what was then a new-low when Jeff Gordon was inexplicably
added to the Chase lineup after not qualifying following some dubious
actions in the regular season finale. Imagine if the NFL added the Patriots to
the AFC field even though they didn't qualify just to get Tom Brady in there?
It would be absurd and not accepted. However, the lack of interest in NASCAR
merely meant people shrugged their shoulders and moved on.
This year, NASCAR
finally killed the sport.
There are now 16
drives in the Chase for the Cup, which is an insane number since there at most
20 teams that are serious championship contenders. The Chase is now no longer a
10-race mini-season, but a series of "segments" that will eliminate
drivers until there are only four left in the season finale and oh my God it should
not take this many words to explain how a championship is won.
The cherry on top
of this awful sundae is that to qualify for the Chase, all you have to do is
win a race.
Dale Earnhardt
Jr. won the Daytona 500. That meant with 25 races left in the regular season,
he had clinched a playoff berth. Excuse me? Imagine if the Patriots beat my
Jets in week 1 and clinched the AFC East. Why would they care about the next 15
games?
The very nature
of NASCAR, and car racing in general, is to gain points each week. In 2014, it
only matters if you win. Matt Kenseth finished second Sunday night and it
basically meant nothing. So why would fans care?
Now that Jimmie
Johnson has his win – what is his goal for the next four months before the
Chase begins?
By placing all
the emphasis on winning, NASCAR has removed
the interest in the sport as a whole. They are telling you that these 26
races don't mean anything except to give out playoff spots. And as we sit here
in late May, there are already about 10 guys who have clinched spots. If they
have little motivation for driving, what is your motivation for watching?
That was all
crystalized on Sunday night. Jimmie Johnson won one of the sport's signature
events. What was the big takeaway?
Not that he won.
But that he had clinched a playoff spot. Now that winning means everything, it
also means nothing.
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Great article with a lot of great points. The championship has become less and less legitimate with each passing tweak to the Chase, and the 2014 version is the worst yet.
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