Why Did The PGA Championship Move Away From August?

The FedEx Cup playoffs started today and it’s hard to overstate how little I care.

tiger pga 2018
The PGA Tour has been trying to make fetch happen with the FedEx Cup playoffs for 15 years. It hasn’t worked. It didn’t work when it was in September. It won’t work when it’s in August.

Similar to how NASCAR’s playoffs have failed to boost its struggling fall schedule, the PGA’s efforts to gain an audience during football season simply have not succeeded. It’s similar because people watch a golf tournament or a NASCAR race to see who will win that race. They don’t care about points or playoffs; they watch to see who will win that day.

In both sports, the biggest events are not the playoff events. In NASCAR, people care about the Daytona 500, the Coca-Cola 600, and the Southern 500, along with certain tracks like Bristol or a road course that appeals to fans. In golf, it’s the four Majors that fans care about, along with certain courses such as Pebble Beach or Sawgrass or River Highlands.

No NASCAR fan would ever say the final race of the season is their favorite, just like no golf fan would say the Tour Championship is their favorite tournament.

While both playoff systems are failing, NASCAR smartly didn’t sacrifice the rest of its established schedule to make it work.

Much to the PGA Tour’s detriment, they did, and the results have not been pretty. The FedEx Cup tournaments still barely register after its shift to August from September, and the PGA Championship has been moved from a prime spot on the calendar to the most crowded part of the sports calendar.

This year, the PGA caught a massive break with Phil Mickelson winning during a five-week May, so it wasn’t against the Preakness like it was in 2019 and will be in most years, sinking the Third Round ratings. This year’s odd NBA/NHL playoff schedules due to COVID will be gone next year, putting the PGA Championship against the conference finals for attention moving forward.

When you can take one of your biggest events and make it the fourth biggest sports event of the weekend, you have to do it, right?

The reason I hate the move so much is that the PGA Championship for my entire life was an important signpost on the rhythm of the year. It signaled that summer was coming to an end. It meant that school was going to start again. It meant that football was about to return.

The marketing of the tournament as “Glory’s Last Shot” felt so right for so many reasons. The sun starts to set a little bit early. The dog days of August are starting to – well, sometimes – recede with early hints of fall in the air. It served as the climax and exclamation point to the major season for golf.

tiger woods 2000 pga championship
The PGA Championship, outside of the Masters, also provided some of the most exciting and insane finishes to a golf tournament. From Tiger Woods dueling with Bob May in 2000 to Dustin Johnson’s disaster in 2010, it seemed like something fascinating was always happening.

The last PGA Championship scheduled for August in 2018 provided incredible drama, as Tiger Woods tried to chase down the seemingly indestructible Brooks Koepka. The sports world – not just the golf world – eagerly watched every shot that weekend.

And that’s the part that really irks me. There is nothing on television in terms of sports. Sure, European soccer has returned, so my mornings are good. But baseball hasn’t quite reached the pennant race stage. Preseason football doesn’t do it for me. Both IndyCar and Formula 1 are on summer breaks. There’s no more Olympics. The NBA and NHL are still months away. The Little League World Series is only starting its first weekend. Even horse racing is a week away from its Midsummer Derby with the Travers Stakes at Saratoga.

In short, this is a perfect weekend for golf to completely dominate the sports landscape. If the PGA Championship was this weekend, I’d be watching hours of it. Instead, it’s the first of three FedEx Cup playoffs events and I may watch a little on Sunday if I’m around.

When I watch the PGA Championship, I know it’s the same tournament that previous legends like Arnold Palmer and Jack Nicklaus won, and the same tournament Greg Norman simply could not win. The FedEx Cup lacks any history and it’s most been met with apathy in its history.

I can tell you just about every PGA Championship winner since 2005, but I’d be lucky if I could name more than three FedEx Cup winners. It doesn’t matter.

As we hit this barren weekend of sports, I’m disappointed. I miss Glory’s Last Shot. I miss watching the PGA Championship. I miss the feeling of knowing the tournament means football is around the corner, along with fall, school, new television shows, and cooler weather.

There’s a lesson to be learned by those running sports, but it’s one they never learn. In the immortal words of Mike Love, “Don’t fuck with the formula.”

On the plus side, I do have a full weekend where I don’t have any sports I need to watch. It’s probably a good thing to turn off the TV. 

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