The University of Texas is too big for the Big 12.
During the first round of conference realignment, any Big 12
school of value took the first train out of town. Missouri, Nebraska, Colorado
and Texas A&M all gladly rid itself of Texas, to varying degrees of
success.
The conference survived because the only other school in the
vicinity of Texas played nice. That alliance ended in January when Oklahoma
president David Boren aimed his sights on the Longhorn Network.
“The Big 12 is disadvantaged when compared to the other
conferences in three ways,” Boren told
NewsOK.com. “We do not have at least 12 members, we do not have a
conference network and we do not have a championship game.”
Of those three disadvantages, two are very easy to fix – the
Big 12 could add any combination of Houston, BYU, UConn and Cincinnati
tomorrow. The elephant in the room is the Longhorn Network, which prevents the
creation of a Big 12 network.
On Monday, it was
reported the Big 12 would soon discuss expansion candidates. It doesn’t
matter. The Big 12 will die. The only question left is “When?”
Texas will do everything in its power to keep the Big 12
together because it works out so well for them, as they get $20 million per
year from ESPN in addition to their cut of Big 12 payouts. The system is rigged
in their favor. At some point, Oklahoma and Oklahoma State are going to cut and
run, either to the Pac-12 or SEC.
Why prolong the agony and delay the inevitable? Texas needs
to be an independent. Texas needs to be like Notre Dame. In fact, Texas needs
to be exactly like Notre Dame.
The ACC, like the Big 12, remains in a perilous position.
The Big Ten and SEC could swoop in to pluck whatever they want. Sure, North Carolina
is happy in the ACC now, but what happens in five years when their annual TV
payout is $25 million less than Maryland or South Carolina?
Still, the ACC’s outlook for the future is dramatically
better than the Big 12’s due to the presence of Notre Dame. For all the mocking
the ACC’s “lopsided” deal with Notre Dame took
at the time, it has been a boon to the conference. In the first two years
of the playoff, its champion has used big wins over Notre Dame in front of
massive TV audiences to springboard to the Final Four.
Here’s the bottom line: the ACC needs to offer Texas a
similar deal and reap the rewards.
For the ACC, the rewards are endless. As with Notre Dame’s
annual football games, adding Texas gives the league an additional five games
that will instantly sell out stadiums and be shown on national television.
Let’s not forgot what the added value of Texas would bring in terms of bowl
tie-ins, which were dramatically
improved due to Notre Dame’s addition.
As Notre Dame’s basketball team did, Texas adds yet another
NCAA Tournament contender to the league. Perhaps more importantly, Texas would
give the league an even number of teams for easier scheduling.
For Texas, a move to the ACC would provide the independence
it has been seeking for decades. By only having 5 games on the schedule every
year, it allows Texas to continue playing Oklahoma, continue playing several
in-state schools, continue playing big-name intersectional teams like Ohio
State and potentially revisit a rivalry with Texas A&M.
In fact, if Texas and Notre Dame were both independents,
they could schedule an annual game the first weekend in December to create a
“championship game” for playoff purposes. How much do you think ESPN would pay
for an annual Texas/Notre Dame game? Maybe Jerry Jones could host it. Insert
“printing money” emoji.
Do you know who would really, really like this partnership?
ESPN, aka the company losing money hand
over fist on the Longhorn Network and currently splitting Big 12 TV rights with Fox.
If Texas went solo, ESPN could immediately swoop in with a deal to make that
network actually provided value.
I know you’re asking what happens to the rest of the Big 12
and, well, we already saw this story with the Big East’s disintegration. The
Big 12 pieces worth something – OU & OSU, KU & KSU – will find homes
somewhere, either in the Pac-12 or SEC. Maybe the Big Ten would take Kansas.
The schools without TV value (sorry Texas Tech & Iowa State) would likely
end up merging with the AAC, which was going to happen with the Big 12
leftovers and old
Big East pieces in 2011.
Here’s the million-dollar question to any good idea; Would
anyone say No? Would Texas? Would the ACC?
In my humble opinion, both would say “Yes!” in a heartbeat.
Now the real million-dollar question is, “Will either side ask the question?”
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